Spam character Sir Can-A-Lot is teaming with Kogi BBQ Truck chef Roy Choi on a digital campaign effort through BBDO Proximity, writes Tanya Irwin. The brand is using a "Break the Monotony" theme in having Sir Can-A-Lot be the animated answer-man on social media channels, delivering real Spam recipes from Choi's kitchen.
Spam's animated knight offers real Roy Choi recipes
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