Success is tweet for Season 3 launch of "Duck Dynasty"

02/28/2013 | Advertising Age (tiered subscription model)

The third-season premiere of A&E's "Duck Dynasty" proved a social media success, with the reality series emerging as the night's most-discussed TV show. A&E deployed more than two dozen social media managers, strategists, graphic designers and copywriters to ensure the show became a trending topic on Twitter.

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