Online marketplace Etsy competes with Google and Facebook on hiring by putting values first, says Matt Stinchcomb, the company's vice president of values and impact. That means clearly expressing those values, and finding ways to get customers, employees and the broader community involved in mutually fulfilling ways, Stinchcomb explains. "You can't force a culture. You've got to feed the yeast and just let it happen," he says.
Published in Brief: