Nielsen CEO: 5 video trends to look for in the next 5 years

02/28/2014 | Re/code

Television and video consumption over the next five years will undergo a "seismic shift," Nielsen CEO Mitch Barns writes. Among the five trends he identifies: TV watching will increase, but will be "device-neutral"; targeted ads will increasingly factor in behavior and location; ad dollars will be more fluid among platforms; companies will better use data to target their "perfect consumer"; and third-party metrics will become even more important.

View Full Article in:

Re/code

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY