Television and video consumption over the next five years will undergo a "seismic shift," Nielsen CEO Mitch Barns writes. Among the five trends he identifies: TV watching will increase, but will be "device-neutral"; targeted ads will increasingly factor in behavior and location; ad dollars will be more fluid among platforms; companies will better use data to target their "perfect consumer"; and third-party metrics will become even more important.
Nielsen CEO: 5 video trends to look for in the next 5 years
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