Urban Airship taps iBeacon for better targeting

02/28/2014 | CNET · BeekN

Urban Airship's push-notification service is now compatible with Apple's Bluetooth-based iBeacon for more accurate location-based targeting of consumers. The initiative includes an improved relationship management platform and is designed to refine Urban Airship's targeting, making it more appealing for both consumers and retailers.

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CNET · BeekN

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