Enterprise Rent-A-Car has signed on as the sole sponsor for the History Channel's 10-part series about the U.S.S. Enterprise aircraft carrier. As a result, the episodes will have 54 to 55 minutes of content instead of the 44 to 45 minutes on a typical hour-long program. The deal is indicative of a trend among TV, and some radio, networks and marketers toward reducing commercial "clutter" to retain their audiences, according to this article.
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