6 areas that prove consistency is the secret to business success

02/29/2012 | CBS MoneyWatch

Consistency is essential, but many small companies take a case-by-case approach to business, writes Michael Hess of Skooba Design. Instead, they should implement written standards to govern employee behavior and make sure their products are all up to the same level of quality, he writes. "Aside from disappointing customers, inconsistency in what you sell can have very tangible costs, including lost business and returns."

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