E-mail impressions can keep brands top of mind

02/29/2012 | iMedia Connection

Marketers should think about reinstating once de-activated or purged recipients of e-mails to recoup marketing return on investment by delivering brand impressions, writes Christopher Marriott. Even an unopened e-mail delivers an impression that can keep the brand top of mind, which adds value.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR