It's time to ditch "content marketing" for "brand journalism"

02/29/2012 | SocialMedia.biz

Online marketers should stop talking about "content marketing" and instead adopt more accurate terminology such as "custom publishing" and "brand journalism," argues David Spark. The notion of content marketing implies an insidious, half-concealed sales pitch, Spark writes. But the best brand journalism is about building relationships, rather than simply trying to make a sale.

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