Mobile is emerging as a key part of consumers' purchase path, even when shoppers don't use mobile devices to actually buy products, according to studies by Google, ForeSee Results and Nielsen. Almost half of smartphone users research products on their devices before buying them in-store, and 38% used their mobile devices for in-store price comparisons, researchers found.
Shoppers go mobile before opening their wallets, studies find
SmartBrief Job Listings for Retail
|Director of Financial Planning and Analysis||
The Orvis Company
|IT Director, Business Solutions and Projects||
Hibbett Sporting Goods, Inc.
|Associate Designer, Boy's Knits - Old Navy||
Gap Inc./Old Navy Headquarters
|SAN FRANCISCO, California|
|Inventory and Allocations Manager||
|Charlotte, North Carolina|