Shoppers go mobile before opening their wallets, studies find

02/29/2012 | eMarketer

Mobile is emerging as a key part of consumers' purchase path, even when shoppers don't use mobile devices to actually buy products, according to studies by Google, ForeSee Results and Nielsen. Almost half of smartphone users said they have researched products on their devices before buying them in-store, and 38% used a mobile device for in-store price comparisons, researchers found.

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