Small businesses will dedicate more than a quarter of their total marketing budgets to digital outreach in 2012, according to a BIA/Kelsey study. SMBs are particularly interested in using self-serve ad platforms, the study found, with half of the businesses surveyed buying ads directly from website operators.
Study: SMBs to spend 26% of ad budget on digital
SmartBrief Job Listings for Media
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.
|Account Executive - Major Accounts||
|Multiple Locations, SL_Multiple Locations|
|Senior Manager, Events||
Interactive Advertising Bureau (IAB)
|New York, NY|
|Director B2B Sales||
|St. Thomas, VI|