Cable Attracts A Growing Black, Hispanic Audience

03/1/2002 | Media Life

In the last five years, the number of blacks who are cable subscribers has grown by 15%, and the number of Hispanics who get cable has grown 14% , finds a study by the Cabletelevision Advertising Bureau. Nearly 75% of black households and 62% of Hispanic homes now get cable TV, compared with an overall penetration rate of more than 78%.

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