Cable Attracts A Growing Black, Hispanic Audience

03/1/2002 | Media Life

In the last five years, the number of blacks who are cable subscribers has grown by 15%, and the number of Hispanics who get cable has grown 14% , finds a study by the Cabletelevision Advertising Bureau. Nearly 75% of black households and 62% of Hispanic homes now get cable TV, compared with an overall penetration rate of more than 78%.

View Full Article in:

Media Life

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO