Target revs up Hispanic marketing

03/1/2005 | Advertising Age (tiered subscription model)

Target is introducing itself and the concept of "cheap chic" to Hispanic TV audiences with its first Spanish-language ad campaign, which features spots from Ole, a New York-based independent agency. The retailer also is launching a modest Spanish-language Web site that links mostly to pages in English, but it plans to translate those portions of the site that prove most popular with Spanish-speaking audiences.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA