Commentary: McDonald's rips off rival BK with new spots

03/1/2006 | Chicago Sun-Times (free registration)

McDonald's new "Rendezvous With Ronald" commercials from TBWA/Chiat/Day featuring kids interacting with a plastic Ronald McDonald not only fail to deliver a cogent message, but their concept mimics Crispin Porter + Bogusky, Miami's, iconic King spots for Burger King, according to the Chicago Sun-Times' Lewis Lazare.

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