Nike pairs with Google for running mash up

03/1/2006 | Adweek

Nike, working with interactive shop AKQA, has launched a new interactive feature on its Run London Web site that allows users to plan jogging routes via Google Maps. Through this mash up, or Web application combining multiple sources of content, users can check out other runners' routes and search alterneratives by distance, terrain, location and popularity, among other variables.

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