Arla finds a new angle for Anchor

03/1/2010 | MarketingMagazine.co.uk (U.K.) · Just-Food.com

Arla Foods is promoting its Anchor Butter with a campaign touting itself as the "Original Butter Company." The butter previously was marketed as the "Freerange Butter Company" but will support the change with a package redesign and significant marketing campaign.

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MarketingMagazine.co.uk (U.K.) · Just-Food.com

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