Creating a promotion plan that lets your blog shine

03/1/2010 | Online Marketing Blog

No matter how well-designed or informative your business' blog is, it'll count for nothing unless you can attract readers, notes Michelle Bowles. When drumming up traffic, it helps to know your audience and to engage with industry bloggers who're already attracting a crowd, she notes. And don't forget to promote your blog offline, Bowles advises: Simply putting a blog's URL on your company's business cards can work wonders.

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