Entrepreneur buys fashion retailer Adili for £1

03/1/2010 | Guardian (London), The

Luke Heron, a dot-com entrepreneur, has acquired ethical clothing Web site Adili, which changed its trading name to Ascension in 2009, for a token £1. Heron plans to integrate Adili into Green Baby, his existing operation. "We will be looking at how we can share costs, as historically we [Green Baby] have outsourced a lot," Heron said. "I am pretty sure we can make it work. I don't think anyone else does what Ascension does."

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