Food marketers using characters and toys to reach children

03/1/2010 | Progressive Grocer

A study from Yale University shows increasing use of toys, celebrities, popular characters and movie giveaways to market less nutritious foods to children. According to the study, the use of such promotions has gone up 78% between 2006 and 2008, but just 18% of the products met nutrition standards for food sold to children.

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