How Toyota made loyal friends on Facebook

03/1/2010 | Advertising Age (tiered subscription model)

Despite a tsunami of bad publicity, Toyota has increased its number of Facebook fans by 10% since initiating a recall of potentially defective vehicles. The success is credited to the social-media unit Toyota assembled to engage brand loyalists on Twitter, Facebook, blogs, Digg and elsewhere.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO