Small businesses go social to stay afloat in downturn

03/1/2010 | ClickZ

Social-media success stories include mobile food trucks posting their locations and specials on Twitter and pizza joints in college towns increasing sales by converting Facebook fans into orders. "Social media is not like direct mail or local print advertising," says Kristen Costa of Axel's Food and Ice Cream in Merrimack, N.H. "Those marketing mediums don't make much difference with our customers. On the other hand, our Facebook fans and our Twitter followers want information from us."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX