Kmart becomes major sponsor of WWE shows on USA, Syfy

03/1/2011 | Variety (subscription required)

Kmart and World Wrestling Entertainment have entered into a marketing agreement said to be worth "less than $10 million" that will see the retailer become a major sponsor at WWE events as well as its related TV shows. According to this report, the deal runs through the end of the year and includes USA's "Monday Night Raw" and Syfy's "Friday Night SmackDown."

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