Best Western emerging as a leader in the new world order

03/1/2012 | Forbes

Best Western is embracing social media to keep guests at its 4,000 global locations feeling loved -- and to provide quick responses when things go wrong. "Best Western has a team of people that monitor comments and respond on behalf of the brand, as required," Lisa Arthur writes. It's a strategy that has Best Western emerging as a leader in the new world order of social media.

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