Column: "Gamification" adds a twist to customer engagement drives

03/1/2012 | Hospitality Net

Customer retention and engagement programs can receive a fresh twist by integrating the concept of "gamification," Jonathan Barsky writes. "The use of gamification to turn loyalty programs into enjoyable and social online experiences combines technology and motivational psychology, leveraging people's fundamental needs for achievement, reward, status, competition, and self-expression," he writes.

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