Don't treat social media as an afterthought

03/1/2012 | Mashable

Marketers need to start thinking about their brand's social media strategy early in the creative process, says Ford social media chief Scott Monty. "Social media is not ... a rubber stamp you put on after having done everything else. It's absolutely important to be integrated into the thinking early on as you're putting your strategies, programs and tactics together," Monty says.

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