Facebook unveils new premium and mobile ad units

03/1/2012 | Advertising Age (tiered subscription model) · GigaOm · ClickZ

Facebook rebooted its ad business Wednesday at a summit in New York, unveiling new mobile ads and premium units along with a "Reach Generator" tool to help marketers control where their ads will appear. The new units are designed in part to help marketers develop more organic advertising campaigns focused around activity on their brand pages. "We are evolving from advertising to stories. Ads are good, but stories are better," said Mike Hoefflinger, Facebook's customer marketing director.

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Advertising Age (tiered subscription model) · GigaOm · ClickZ

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