Retailers with quick reflexes can keep ahead in mobile game

03/1/2012 |

The key to taking advantage of the ways that mobile will be reshaping the retail experience over coming months is the ability to gauge potential and act quickly, writes Angelo Biasi, a mobile-marketing professor at New York University. Ways that retailers can stay on top: in-store mobile options that keep customers focused on the store itself rather than wandering to other sites or applications and using mobile to bring the store to the customer.

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