SEO matures into a holistic optimizing feature

03/1/2012 |

Modern optimized marketing goes well beyond the search engine, writes Lee Odden. It's now properly seen as part of a holistic, customer-centric approach that incorporates a customer's life cycle, not just a sales funnel, and integrates content to meet broader business objectives. "The evolution of customer centric content marketing and [its] intersection with social media and optimization represents the kind of online marketing that companies are really sinking their teeth into in 2012 and beyond," he writes.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY