Wendy's embarks on ambitious brand makeover

03/1/2012 | BurgerBusiness.com · Wall Street Journal, The

Wendy's will launch a new ad campaign next month as the chain begins a rebranding effort that will include a sleek modern makeover for stores in key markets and a revamped menu focused more on premium burgers and less on low-priced value options. "The next three years are going to be most intense period of change in the history of the Wendy's brand," CEO Emil Brolick said Thursday.

View Full Article in:

BurgerBusiness.com · Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Digital Marketing Manager, Analytics and Intelligence
The Home Depot
atlanta, Georgia
Vice President Customer Care / Sales and Service Operations
Saint Petersburg, Florida
Director Lifecycle Marketing
Saint Petersburg, Florida
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Accounting Manager
Bed Bath & Beyond Inc
Union, New Jersey