Why SMBs should embrace real time analytics

03/1/2012 | SmallBizTechnology.com

Small businesses should make use of real time analytics to take their e-commerce initiatives to the next level, writes Stephanie Faris. Web analytics can help show what your customers are looking for, allowing companies to customize both their online marketing and commerce operations. "Real-time analytics are revolutionizing e-commerce, with small businesses able to operate stores similar to traditional hometown mom-and-pop operations," Faris writes.

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