Avaya's Mark Wilson explains the keys to "narrowcasting"

03/1/2013 | Content Marketing Institute

Narrowcasting involves targeting select groups of decision-makers and their influencers, says Avaya's Mark Wilson in this interview. "[N]arrowcasting helps marketers get rid of content spillage. Money that used to be spent reaching a broad audience is now better spent communicating more frequently with a narrow target audience," Wilson says.

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