How to use pricing schemes to spur conversations

03/1/2013 | Andy Sernovitz blog

Innovative product pricing can be an important tool for getting customers talking about a business, writes Andy Sernovitz. He notes the examples of Gym-Pact, which requires members to pay higher fees if they exercise less, and the New York Beer Co., which promotes its less popular beers by adjusting prices according to demand and making sought-after brews more expensive.

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