Responsive design poses its own challenges

03/1/2013 | Mobile Marketer

Well-planned responsive design sites need to take into account all screen sizes from the start to ensure the right information that customers demand on different screens appears, Melissa Matross, Hotwire's head of mobile, said at eTail West. "While I think from a technology perspective [responsive design is] the right thing to do, organizationally I think it is very challenging because we have different teams working in line, you have to make sure that it works for both desktop and tablet, and all of the organizational stuff that goes along with that can be challenging," she said.

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