Cable makes gains against broadcast in primetime, CAB says

03/2/2005 | Media Life

Cable's share of primetime viewership rose considerably in the first 20 weeks of the TV season, according to a study by the Cabletelevision Advertising Bureau. The biggest gain is among 18- to 34-year-olds, where cable viewership climbed 5.4% and broadcast fell 4.3%.

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