Gamers fickle about in-game ads

03/2/2006 | Washington Post, The

The U.S. market for in-game advertising and product placement is expected to swell to $75 million by the end of the year. Gamers are showing an increased tolerance for advertising, and even enjoy some ads that adopt the spirit and attitude of a particular video game, while frowning on gratuitous product placement.

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals