Gamers fickle about in-game ads

03/2/2006 | Washington Post, The

The U.S. market for in-game advertising and product placement is expected to swell to $75 million by the end of the year. Gamers are showing an increased tolerance for advertising, and even enjoy some ads that adopt the spirit and attitude of a particular video game, while frowning on gratuitous product placement.

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY