Gamers fickle about in-game ads

The U.S. market for in-game advertising and product placement is expected to swell to $75 million by the end of the year. Gamers are showing an increased tolerance for advertising, and even enjoy some ads that adopt the spirit and attitude of a particular video game, while frowning on gratuitous product placement.

View Full Article in:

Washington Post (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO