Champagne taste, beer budget

03/2/2009 | Big Money, The

Proving there's always an appetite for good ideas -- even in a recession -- publishers are finding success with down-to-earth food magazines such as Everyday Food and Cooking with Paula Deen, while grander titles are starved for readers and advertisers. But the upscale titles are fighting back against the upstarts with their own comfort food options: This month's Gourmet magazine features a ham sandwich on the cover, while Bon Appetit offers suggestions for a low-cost pizza party.

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