Defense companies see growth in "soft power"

03/2/2009 | Wall Street Journal, The

As the Obama administration pledges a new focus on "soft power," defense contractors are expected to pick up the pace on diversifying beyond airplanes and satellites. Soft power, defined as "getting what you want through attraction," requires new approaches to foreign policy, and defense companies are rushing to adapt. "We recognized five or so years ago that the industry was changing and that the government was looking at more than just hard power," says an executive at Lockheed Martin Corp., which is currently training African peacekeepers along with rival Northrop Grumman Corp.

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