Does your engagement strategy pass the Twitter test?

03/2/2010 | SmartBrief/SmartBlog on Social Media

Starbucks' social-media bosses have developed a training and workflow system to guide their employees when they're interacting with fans, writes Andy Sernovitz. Chief among their innovations: the realization that if something doesn't get talked about, it's probably not worth worrying about. "Starbucks uses the Twitter test to determine if something is a real issue for the social media team or not," Sernovitz writes. "If it doesn't matter on Twitter, it doesn't matter."

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA