Lionsgate is launching a platform to bring all its social-marketing efforts under a single umbrella. The studio's social hub allows it to integrate comments, tweets and video streams across Facebook, YouTube, Twitter and MySpace. "It's important to have all the buzz and great fan reaction in one place," said Danielle DePalma, Lionsgate's vice president of new media and marketing. "The Web overall is a social place, but I don't think fans and users see it in a siloed way," DePalma says.
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