Make paid links pay off with these 7 strategies

03/2/2010 | Wall Street Journal, The

Studies show that people who click on pay-per-click links are more likely to spend bigger than those who click on unpaid links. Diana Ransom offers seven tips for making more sales through pay-per-click, including using focused keywords, monitoring results to make sure they are working and writing compelling ad content.

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Wall Street Journal, The

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