Marketers love buzz, hate buzzwords

03/2/2010 | BizReport · Social Media Today

Marketers say they're tired of hearing social-media buzzwords -- but also that they're more determined than ever to integrate social strategies into their marketing efforts. Two new surveys show marketers are embracing social media, with 70% planning new social campaigns in the coming year and about two-thirds saying that social tools are either important or critical to their campaigns' success.

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BizReport · Social Media Today

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