Why marketers also need to be good corporate citizens

03/2/2010 | Forbes

Shelly Lazarus, chairman of Ogilvy & Mather Worldwide and a member of several corporate and nonprofit groups' boards, talks about the role philanthropy plays in brand-building. "Companies have to think seriously about how to use their marketing dollars to do things out in the world that make a difference to the people who are part of their brands," Lazarus said.

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