This is your brain on jingles

03/2/2010 | Fast Company online

Scientists have found that our brains respond more powerfully to jingles for brands such as Intel and McDonald's than to more natural noises such as birdsong. That could lead to marketers tapping into background noise as a powerful branding opportunity, writes Martin Lindstrom. "It's just a matter of time before our brains hear sizzling steaks, newly lit cigarettes and sparkling sodas, and immediately register them as Outback, Marlboro and [Dr] Pepper," he argues.

View Full Article in:

Fast Company online

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA