This is your brain on jingles

03/2/2010 | Fast Company online

Scientists have found that our brains respond more powerfully to jingles for brands such as Intel and McDonald's than to more natural noises such as birdsong. That could lead to marketers tapping into background noise as a powerful branding opportunity, writes Martin Lindstrom. "It's just a matter of time before our brains hear sizzling steaks, newly lit cigarettes and sparkling sodas, and immediately register them as Outback, Marlboro and [Dr] Pepper," he argues.

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