AmEx goes after busy moms in campaign featuring Tina Fey

American Express is using Tina Fey as the face of its new AmEx EveryDay card that targets multitasking moms instead of travelers. In one of three TV ads, Fey uses her card to buy chin acne cream, food truck waffles and snacks as she tries to reach her 20th purchase for extra cashback. "We are becoming a more inclusive brand ... all the way from prepay to premium," said Josh Silverman, president of consumer products and services at American Express.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA