How Comcast is monetizing viewership of its VOD content

03/2/2014 | Multichannel News

About 4 in 10 series episodes viewed on Comcast's video-on-demand platform are seen in the C3 window, which includes the first three days after the original showing, according to Rob Holmes, Comcast's vice president of advanced advertising for video. To monetize the C3 viewings, Comcast has developed the On Demand Credit Rating, which places the ads from the newest episode of a series into the previous ones from the same season that are available on VOD.

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