Charmin "on a roll" with jingle

03/3/2005 | Wall Street Journal, The

A new Procter & Gamble ad campaign uses the time-honored advertising technique of the jingle to promote its its new Charmin Mega Roll toilet paper. The jingle, created by Publicis Groupe agency Publicis USA, may stand out in an advertising marketplace that is saturated with TV spots set to licensed popular music.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY