Charmin "on a roll" with jingle

03/3/2005 | Wall Street Journal, The

A new Procter & Gamble ad campaign uses the time-honored advertising technique of the jingle to promote its its new Charmin Mega Roll toilet paper. The jingle, created by Publicis Groupe agency Publicis USA, may stand out in an advertising marketplace that is saturated with TV spots set to licensed popular music.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY