Charmin "on a roll" with jingle

03/3/2005 | Wall Street Journal, The

A new Procter & Gamble ad campaign uses the time-honored advertising technique of the jingle to promote its its new Charmin Mega Roll toilet paper. The jingle, created by Publicis Groupe agency Publicis USA, may stand out in an advertising marketplace that is saturated with TV spots set to licensed popular music.

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