Ladies choice: Super Bowl over Oscar

03/3/2005 | CNNMoney · MediaPost Communications

While advertisers commonly refer to the Academy Awards telecast as "the Super Bowl for women," the story in the ratings is that as far as reaching adult female viewers, the Super Bowl is super enough. A Horizon Media analysis of ratings and relative ad costs suggests that Super Bowl advertisers spent less per female viewer than did their Academy Awards counterparts.

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CNNMoney · MediaPost Communications

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