Ladies choice: Super Bowl over Oscar

03/3/2005 | CNNMoney · MediaPost Communications

While advertisers commonly refer to the Academy Awards telecast as "the Super Bowl for women," the story in the ratings is that as far as reaching adult female viewers, the Super Bowl is super enough. A Horizon Media analysis of ratings and relative ad costs suggests that Super Bowl advertisers spent less per female viewer than did their Academy Awards counterparts.

View Full Article in:

CNNMoney · MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA