Bloggers preview trends for marketers

Nielsen BuzzMetrics, the buzz marketing company formed last week with the merger of BuzzMetrics and Intelliseek, samples hundreds of thousands of blog posts and comments daily, to provide clients with an up-to-the-minute cross-section of online consumer chatter. More and more, large companies are adding blog monitoring to their market research arsenal -- the food industry giant ConAgra, for example, got wind of the decline of the low-carb fad in part via blog comments.

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